Influence valuable? It sure is!
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Influence valuable? It sure is!

Influencer marketing is no longer a buzzword, or a niche strategy, it is marketing. Over time, the best and most popular social media users throughout the world have grown to more online influence than the major brands that are now employing them. After all, wouldn’t you be more likely to trust and engage with a human than a corporate brand? The data backs up what marketeers have come to accept, influencers can provide brands with enormous value. Social and digital media have changed the way that fans follow their favourite sports. Traditional content delivery methods are becoming less effective, sending brands scrambling to find the most effective way to engage today’s digital sports fan. This is where our athletes come in. With social media, athletes can go over-the-top to give fans exactly what they want, bite-sized, authentic content from multiple sources in real time. Distributing content through athletes has become a highly effective method to engage today’s digital sports fan. Brands are clearly taking notice. The fastest growing online customer acquisition method now is influencer marketing, which is good for 22% share. Organic search, email and paid search all count for approximately 15%, leaving display advertisement and affiliate marketing behind with only 9% and 5%. Shouldn’t be a difficult choice when you define your online advertisement strategy.